Transcending the Marketplace Battleground to Avoid Brand Dilution

17 Jun 2026
1. Marketplaces & Growth Channels

When selling alongside numerous competitors, it can be challenging to maintain a strong and differentiated brand identity; products quality can fall into question, even reducing brand loyalty and increasing price sensitivity. What AI-driven personalisation strategies can be adopted to ensure that your brand stands out in increasingly competitive and crowded marketplaces?

Moderator
Katie Searles
Katie Searles, Contributing Editor - RetailX
Speakers
Anastasia Nikolic
Anastasia Nikolic, Marketing Manager - FURNITUREBOX
James Storie-Pugh
James Storie-Pugh, Global Commercial & Partnerships Director - PATTERN
Catherine Rees
Catherine Rees, Senior eCommerce Manager - NUMATIC

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