Transcending the Marketplace Battleground to Avoid Brand Dilution

17 Jun 2026
1. Marketplaces & Growth Channels

When selling alongside numerous competitors, it can be challenging to maintain a strong and differentiated brand identity; products quality can fall into question, even reducing brand loyalty and increasing price sensitivity. What AI-driven personalisation strategies can be adopted to ensure that your brand stands out in increasingly competitive and crowded marketplaces?

Speakers
Jeremy Stevens
Jeremy Stevens, Online Director - MATALAN
Anastasia Nikolic
Anastasia Nikolic, Marketing Manager - FURNITUREBOX
James Storie-Pugh
James Storie-Pugh, Global Commercial & Partnerships Director - PATTERN

Sponsored by:

pattern