Social Commerce Showdown - How DTC, Challenger & Legacy Brands Are Winning the New Retail Game

17 Jun 2026
3. Tiktok & Social Commerce

Tune into this morning 3-Note Relay:

Three high-impact perspectives. One fast-moving session: 

What works? What doesn’t? In this dynamic, multi-lens discussion, three very different brand types reveal how they’re cracking the code on TikTok, Instagram and emerging social commerce platforms, each bringing distinct challenges, playbooks and win. This session will roll straight into a fully interactive, no-limits Q&A with all our speakers for an immersive, conversation-driven experience

  • Scaling Social Commerce at Speed
  • Pinpointing the Platforms that Truly Move the Needle
  • Balancing Fast Wins with Long-Term Brand Power

 

Speakers
Carey Pearson
Carey Pearson, Head of Brand & Integrated Marketing - WAYFAIR
Luke Arnel-Cameron
Luke Arnel-Cameron, Managing Director & Founder - YASS CLEAN