Traditional Marketplaces Won’t Cut It: Winning Demand Before the Search Begins
- By the time shoppers search on marketplaces like Amazon or Wayfair, are the most important brand decisions already made?
- What demand signals can home-services platforms like Checkatrade reveal about upcoming repairs, renovations, and installs?
- How can brands use these signals to influence product discovery, recommendations, and downstream marketplace sales?
- What lessons can brands apply from service-led marketplaces to influence demand earlier in the customer journey?
