Prestige and Profit: Luxury Brands on Budget Marketplaces
- What facts should premium and luxury brands consider when debating if and how to participate on value oriented marketplaces? How will this impact brand equity?
- What strategies can brands use to protect authenticity, pricing integrity and brand perception when entering ‘budget’ marketplaces?
- What are discount platforms doing to earn the trust of luxury brands and reconcile brand premiumisation with mass market reach?