Leaning into Livestream & Shoppable Video to Convert Views into Sales

17 Jun 2026
3. Tiktok & Social Commerce
  • How can brands structure TikTok livestreams to maximize conversions?
  • What tools and strategies help integrate shoppable video seamlessly into a social feed?
  • Lessons to learn from ‘Livestream’ success
Speakers
Jack Timpany
Jack Timpany, Director - TikTok Shop - L'Oréal