Influencers, Creators & Communities: Beyond Paid Ads

17 Jun 2026
3. Tiktok & Social Commerce
  • How do you identify creators that truly resonate with your audience?
  • What’s the ROI of long-term partnerships vs one-off TikTok campaigns?
  • How do communities on TikTok or Instagram drive repeat purchase & loyalty?

 

Speakers
Kevin Lantzsch
Kevin Lantzsch, Senior Influencer Marketing Manager Europe - COSNOVA
James Wallis
James Wallis, Head of Content Marketing & Distribution - NATWEST GROUP