TikTok Shop is now the UK's fastest-growing online retailer. The opportunity is real. The revenue is real. And right now, most brands are leaving it on the tableWhy? Because they're building an audience when they should be building a sales engine

In this panel session, Krison Thakkar, TikTok Shop Strategist at eBusiness Guru, a recognised leader among the UK's top TikTok Shop agencies and one of the few driving real, strategic seller GMV at scale, is joined by Ioana Bona, Senior Account Manager for New Enterprise Business at TikTok, and Esther del Portillo Cuartero, eCommerce Category Manager at TikTok

Together, they bring the inside view. What TikTok actually rewards. What the data really shows. And what it takes to get sales, keep them and scale them — whatever stage your business is at.

Whether you're chasing your first sale or ready to own your category this is your blueprint. Real brands. Real numbers. Real strategies

Not hype. Not theory. Just what actually works.