Protecting Brand Value While Competing for the Amazon Buy Box

17 Jun 2026
2. Amazon Sellers
  • What are sellers doing to protect brand integrity, presentation, and customer - experience in an Amazon ecosystem optimised for speed, scale, and value?
  • What fulfilment, and operational strategies that support premium messaging and packaging standards in a highly competitive Buy Box environment?
  • What performance metrics and tools retailers use to improve Buy Box eligibility, protect momentum, and adapt quickly as marketplace dynamics shift? 
Moderator
Chloë Thomas
Chloë Thomas, Podcast Host - ECOMMERCE MASTERPLAN
Speakers
Alex Bates
Alex Bates, Director of Sales - PATTERN
Andrew Steel
Andrew Steel, Ecommerce Director - CHARLES BENTLEY
Toby Samuels
Toby Samuels, Online Marketplace Manager - SWEATY BETTY

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