Brand Control vs Platform Reality
- What strategies can be put in place to ensure consistent brand messaging, packaging and pricing on a platform that often competes on lowest-cost options?
- Can brands still provide a first-rate service and build loyalty when Amazon controls customer communication and operations?
- What role do promotions, advertising, and content play in staying ahead of competitors
- What tools can be leveraged to measure success so sellers can respond and (if necessary) pivot quickly?