The omnichannel playbook: unlocking Amazon’s full potential
Amazon is a complex ecosystem, but when used strategically, it can boost performance across your omnichannel e-commerce strategy. This keynote will provide actionable tips on managing Amazon as a growth driver, aligning it with other platforms like TikTok Shop and DTC channels.
- The shifting dynamics of consumer behaviour and Amazon’s impact
- How to align Amazon’s operations with your DTC and social commerce strategies
- Effective use of Amazon’s tools: Ads, Brand Registry, and more
- Pricing and inventory management tips to prevent cannibalization
- Cross-channel analytics: Measuring success and identifying new opportunities
