Join Ekow Mensah, VP of Retail Media at Secret Sales, and Jono Evans, RVP of Mirakl Ads EMEA, as they explore the strategic advantages of retail media for marketplaces. The session will highlight how Secret Sales helps brands increase visibility and reach the right shoppers at crucial moments in the purchase journey. Hear how their approach leverages keyword and navigation models to deliver continuous personalisation for consumers and supports discovery of new brands and products. Learn why retail media is a natural evolution from traditional trade marketing and how it offers marketplace sellers new ways to engage customers beyond standard listings. The discussion will address how Secret Sales balances advertising opportunities with a seamless user experience for shoppers. Ekow and Jono will also share how thoughtful technology choices enable flexibility and ease of use for sellers without disrupting existing operations. Finally, they’ll look ahead at the role of AI in retail media and share practical advice for retailers aiming to create value for both established brands and long-tail partners