From Tech to Trendsetting: How Snapchat is Winning the Hearts and Minds of GenZ & Alpha
Snapchat has become more than a messaging app, it’s where Gen Z and Alpha discover, connect, and shop. In this fireside chat with Rachel Levy, Head of Retail & Lifestyle at Snapchat, we'll explore how retailers can tap into storytelling and community to capture the attention and loyalty of these influential generations.