From Tech to Trendsetting: How Snapchat is Winning the Hearts and Minds of GenZ & Alpha

08 Oct 2025
Growth Channels & Profitability
Snapchat has become more than a messaging app, it’s where Gen Z and Alpha discover, connect, and shop. In this fireside chat with Rachel Levy, Head of Retail & Lifestyle at Snapchat, we'll explore how retailers can tap into storytelling and community to capture the attention and loyalty of these influential generations.
Moderator
Marinda Malan
Marinda Malan, Business Growth Consultant - MARINDA MALAN CONSULTING
Speakers
Rachel Levy
Rachel Levy, Head of Retail and Lifestyle - SNAP INC