SRF Awards – Judges

As Ecommerce Director at Morphy Richards, Katie brings a wealth of knowledge in online sales strategy, driving growth and digital revenue streams for the iconic home appliance brand.  Katie oversees all aspects of ecommerce operations, from enhancing user experience to expanding sales through third-party platforms and marketplaces.

A strategic thinker, Katie focuses on data-driven decision-making to maximise sales opportunities, improve conversion rates, and ensures profitability across online sales channels. By leveraging analytics and performance metrics, she continuously refines Morphy Richards’ online presence to align with evolving consumer behaviours.

With a proven track record of developing successful ecommerce strategies, Katie ensures that Morphy Richards remains competitive in a fast-paced digital marketplace, consistently delivering increased revenue and customer satisfaction.

Linkedin – https://www.linkedin.com/in/katie-lindop/

Chris Turton is the founder of Ecommerce Intelligence, a full service amazon agency that focuses on manufacturers and brands. He has been selling on Amazon for 13 years and been involved in the Ecommerce space for nearly 20. Ecommerce Intelligence client list features multiple global brands in nearly every vertical, Chris and his team support over 55 sellers and handle millions in revenue across the channel for their clients.

Andrew joined the business in 2005 and was originally tasked with promoting the business to trade customers as well as exploring ecommerce selling opportunities.

The early 2000’s saw the explosion of the internet and Andrew proudly sold the company’s first product on eBay towards the end of 2005, the company’s first DTC sale. Seeking the opportunity, Andrew set up BuyDirect4U as the online trading name for the business in 2005 and forged a successful eBay business, soon selling on Amazon and other marketplaces, including internationally, before expanding to other direct to consumer websites such as Tesco, Homebase, Wilko & Next.

Andrew’s role as eCommerce Director encompasses both product sourcing and development as well as marketplace sales management & supporting the sale team’s online accounts, working closely across the wider marketing, finance & logistics teams

To maintain the growth of the eCommerce business, Andrew has been instrumental in building an experienced & knowledgeable Buying team. A team that continues to successfully bring exciting new products to homes across the UK and into the stores of our Retail Partners.

Janis is an expert in marketing, ecommerce and customer experience. She’s grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.