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SRF Awards – Judges

Spring Retail Festival Awards
May 14th 2025
133 HOUNDSDITCH | LONDON
In partnership with

Internet Retailing 37a54c22 6557 4957 Ab5e 6215b5ecd6dc

SRF Awards: Recognising Retail Excellence

Register
Ntola Obazee

Ntola Obazee

E-commerce B2C Director
LKQ UK & IRELAND

Hamish Stacy

Hamish Stacy

Senior Manager, US Oreo Consumer Data Lead
MONDELEZ INTERNATIONAL

Daniel McCarr

Daniel McCarr

Brand & Marketing Director
RELEAF

Tom Hurst

Tom Hurst

Head of Acquisition
FREE SOUL

Katie Lindop

Katie Lindop

Ecommerce Director
MORPHY RICHARDS

As Ecommerce Director at Morphy Richards, Katie brings a wealth of knowledge in online sales strategy, driving growth and digital revenue streams for the iconic home appliance brand.  Katie oversees all aspects of ecommerce operations, from enhancing user experience to expanding sales through third-party platforms and marketplaces.

A strategic thinker, Katie focuses on data-driven decision-making to maximise sales opportunities, improve conversion rates, and ensures profitability across online sales channels. By leveraging analytics and performance metrics, she continuously refines Morphy Richards’ online presence to align with evolving consumer behaviours.

With a proven track record of developing successful ecommerce strategies, Katie ensures that Morphy Richards remains competitive in a fast-paced digital marketplace, consistently delivering increased revenue and customer satisfaction.

Linkedin – https://www.linkedin.com/in/katie-lindop/

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Andrew Steel

Andrew Steel

Ecommerce Director & Company Director
CHARLES BENTLEY

Andrew joined the business in 2005 and was originally tasked with promoting the business to trade customers as well as exploring ecommerce selling opportunities.

The early 2000’s saw the explosion of the internet and Andrew proudly sold the company’s first product on eBay towards the end of 2005, the company’s first DTC sale. Seeking the opportunity, Andrew set up BuyDirect4U as the online trading name for the business in 2005 and forged a successful eBay business, soon selling on Amazon and other marketplaces, including internationally, before expanding to other direct to consumer websites such as Tesco, Homebase, Wilko & Next.

Andrew’s role as eCommerce Director encompasses both product sourcing and development as well as marketplace sales management & supporting the sale team’s online accounts, working closely across the wider marketing, finance & logistics teams

To maintain the growth of the eCommerce business, Andrew has been instrumental in building an experienced & knowledgeable Buying team. A team that continues to successfully bring exciting new products to homes across the UK and into the stores of our Retail Partners.

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Janis Thomas

Janis Thomas

Managing Director
LOOK FABULOUS FOREVER

Janis is an expert in marketing, ecommerce and customer experience. She’s grown diverse ecommerce and subscription businesses from Birchbox to Playboy. She has held senior roles across ecommerce, digital media and entertainment. She is now Managing Director at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women.

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Ian Jindal

Ian Jindal

Editor-in-Chief
INTERNETRETAILING & RETAILX

Paul Skeldon

Paul Skeldon

Editor
INTERNETRETAILING

Emma Herrod

Emma Herrod

Editor
INTERNETRETAILING & RETAILX

Katie Searles

Katie Searles

Editor
INTERNETRETAILING

Chris Dawson

Chris Dawson

Editor
CHANNELX

Shane Ahari-White

Shane Ahari-White

VP Events
INTERNETRETAILING