Get ready to scroll, swipe, and take notes. In this fast-paced sesh, we’re handing the mic to a top retailer, an OG legacy brand, and a bold DTC disruptor. They’ll spill the tea on how they each made TikTok their power move- turning views into viral wins, and likes into major dollars. Real talk, real brands, real results

PRESENTATION

From real-time engagement to creator-driven sales, and from cross-border logistics to customer service in a streaming-first world, this session unpacks the operational, strategic, and creative pivots needed to succeed in TikTok powered social commerce.

PRESENTATION

This session dives into how brands are winning with real-time engagement, creator-led selling, global logistics, and customer service—all optimized for a streaming-first world.
From clicks to content to conversions, we’re breaking down what it really takes to thrive in TikTok-powered commerce. Get to grips with best practices for authentic, engaging, and shoppable content; leveraging trending sounds, memes, and challenges and more!

PANEL

How can platforms like TikTok overcome regulatory and trust barriers, secure sensitive consumer data, and convince users to share their addresses and payment details in exchange for the instant gratification of impulse purchases?

PRESENTATION

Let’s move beyond the buzzwords. For enterprise brands, it’s not about chasing trends, it’s about measurable impact. Hear how leading big brands are leveraging TikTok’s platform through precise data analytics to drive real business outcomes. This isn’t about scaling for visibility, it’s about optimising for ROI. Discover how data-fueled decision-making is transforming audience interactions into long-term value. This is TikTok, reimagined for the boardroom

PANEL

Forget everything you thought you knew about shopping shows – TikTok Live is rewriting the script. Real-time chat, real recommendations, real conversions. Boreal is pulling back the curtain on how they’re blending hype + commerce to drive serious revenue. Live shopping isn’t just selling – it’s vibing with your community, answering on-the-spot questions, and turning every “add to cart” into a shared moment. Come see how entertainment meets action.

PRESENTATION

In a digital world where trends change by the scroll, viral isn’t enough. Gen Z and Gen Alpha want real vibes, not just reach. So how can ecomm brands stop chasing clout and start building real connection? It’s all about tapping into creators, building niche communities, and showing up authentically through influencer collabs and community-first content. Let’s talk strategy that sticks – not just scrolls.

PANEL

In the fast-paced world of TikTok, virality is the ultimate goal for e-commerce brands. But what happens once your product hits the viral wave? This session will break down the practical realities of dealing with viral success — from managing demand spikes to handling inventory, and navigating the multichannel impact. We’ll dive into the key strategies for leveraging viral moments without sinking under the weight of unexpected growth, and how to maximize your newfound visibility across platforms.

PANEL

TikTok’s no longer about chasing views, it’s about making those views pay. Think scroll stopping content, viral vibes and smart strategy to drive real sales, reach massive audiences and convert browsers into brand lovers. If you are ready to scale fast, and sell smarter this is your moment!

FIRESIDE CHAT