Speakers

CRM expert with 10+ years of experience in high growth subscription & non-subscription businesses across multiple industries. Proven track record in building and leading high-performance CRM teams, driving multimillion-euro CLV through periods of growth and transformation. Passionate about creating experiences that add value to the customers & the business by combining data, analytics, technology, and content. Have an affinity for having AI do its magic.

Bram Steijns is a Growth Product Manager at Cafeyn, specializing in driving product innovation, user engagement, and business growth. With expertise in product management and data-driven strategies, he focuses on optimizing user experiences and delivering impactful solutions.

Jen has over 15 years of experience building consumer brands from personal finance to luxury travel to flowers. She spent 11 years growing Secret Escapes from start-up to scale-up, expanding their luxury travel offering to over 20 markets and integrating 4 acquisitions. During that time she held a number of roles across marketing, strategy and general management culminating in the role of Chief Customer Officer where she was responsible for marketing, product and strategy across the group. Jen joined Freddie’s Flowers in 2023 as Chief Growth Officer to lead their marketing and product teams.

Dmitry Gurski is the Co-Founder and CEO of Flo Health, the leading women’s health app with over 75M monthly users. Under his leadership, Flo evolved from a period tracker to a comprehensive women’s health platform. Its pro-social initiative, the Pass it On Project, offers free Premium access to 1B women across 66 countries, in partnership with UNFPA. Dmitry is also a partner at Palta, co-founding startups like MSQRD (acquired by Facebook) and AIMatter (acquired by Google). He co-founded Edu4Future, a nonprofit fostering tech innovation, and previously founded Ideanomix, publishing 1,500+ educational titles. Dmitry holds an MBA from Kozminski University, a Bachelor’s in Pharmaceutics from Belarusian State University, and completed Stanford’s Executive Program in 2019.

Mark Scott is a serial entrepreneur, investor, and mentor with a track record of building and scaling businesses from the ground up. As the founder of Bella & Duke, he transformed the company into a £30M+ turnover brand, pioneering the raw pet food movement in the UK. His leadership helped redefine pet nutrition, focusing on health, longevity, and transparency.

With a deep passion for entrepreneurship, Mark has built and exited multiple businesses, leading sales teams and driving high-growth ventures. He has been recognised as an EY Entrepreneur of the Year and serves as an Entrepreneur in Residence at Edinburgh University, where he helps aspiring founders navigate the challenges of scaling a business.

Beyond business, Mark is focused on personal growth, energy work, and community-building. Through his latest venture, Torus Tree, he is creating a centre for holistic healing, personal transformation, and empowerment. He believes true wealth is measured not just in financial success but in the impact we have on others.

Mark is passionate about challenging the status quo, inspiring others to step outside their comfort zones, and proving that business can be a force for good.

Andy is the Customer Marketing Director for Virgin Wines looking after all direct-to-consumer marketing for the business focussing on customer acquisition and the lifetime value of the existing base of customers. With a strong focus on email and SMS marketing, Andy leads a team responsible for the biggest sales channel in the business. Having worked in the direct-to-consumer wine trade for over two decades, Andy has a passion for understanding what makes customers tick and what will encourage them to add to basket!

Carl McCartney is the Global Sales Enablement Director at Les Mills International, where he leads global initiatives to equip commercial teams with the tools, training, and mindset to deliver world-class customer experiences. Previously Customer Experience Director at Les Mills UK, Carl is passionate about creating cultures where people—not just processes—drive loyalty and growth. He believes that emotional connection, not just operational efficiency, sits at the heart of retention. With a background in both sales leadership and CX transformation, Carl blends strategy with empathy to help teams create meaningful, lasting relationships with customers. At CustomerX, Carl will speak on building loyalty through human-first engagement, gamification, and the power of feedback to drive connection at scale.

Marie is a marketer with over 20 years of experience in building commercially impactful, customer-centric marketing strategies and high-performing teams.

She is currently the Director of Customer Experience and Loyalty Marketing at the Financial Times, where she oversees customer experience, CRM marketing, and customer engagement, retention, and revenue growth for the FT’s global subscriber base.

Before joining the FT, Marie gained extensive experience both agency and client-side, including leading the customer marketing team for the consumer business at BT. With expertise spanning a broad range of marketing disciplines, she is passionate about building and empowering high-performing teams and leveraging data-driven insights with creativity to deliver exceptional, customer-focused marketing strategies.

With 20 years experience in the Retail, Subscription and Ecom space, Pierre has a successful track record in revenue growth, international expansion and business transformation. Pierre is currently Managing Director at De Agostini Collectibles, the global leader in the Retail, DTC, Publishing of the Collectibles industry with the largest subscription footprint worldwide.

Kris has been working in Technology and Business Change for over 25 years. In the 9 years since joining Specsavers he has been the Technology lead in the journey to transform Specsavers subscription service, used by our 1.2 million subscribers, from a 30 year old bespoke, in-house legacy platform to a modern cloud based SaaS solution. 

Away from work Kris and his family live on the south coast where he spends time with his young son, follows the (mis)fortunes of Southampton FC and drinks the occasional craft beer. 

Katie is the MD of microbz probiotics, a small family run business based in Wiltshire. She is an
advocate for a probiotic life and an expert for anyone looking to use probiotics in place of the
chemicals and antibacterial products. As the Founder’s daughter she grew up learning about
fermenting soil microbes and how to use them in various aspects of life. She has seen many
problems solved by the use of probiotics and beneficial microbes and now uses these in all aspects
of her life with her young children. 
 
Katie is passionate about the heart of the business – trusting nature, bringing nature back into our
lives and rewilding our guts and environments with the invisible microbial life that we rely on to
survive and thrive. 
 
Katie oversees the hand-brewing of all products in a small factory in Wiltshire with a brilliant team
of microbe enthusiasts.

I am a marketing leader with over 15 years of experience driving customer retention, loyalty, and business growth through innovative strategies and data-driven insights. As Head of Retention at Symprove, I’m proud to have led customer-centric initiatives that have significantly increased retention rates, reduced churn, and maximized revenue opportunities. Some of my key achievements include launching a successful subscription model, implementing a high-performing referral program, and enhancing customer journeys to deliver a 30% improvement in retention.

In my previous roles within travel and retail, I led digital transformation projects, optimized marketing processes, and delivered multimillion-pound revenue growth. I thrive on leveraging customer data, personalization, and cross-functional collaboration to deliver impactful results.

I hold a BA in Advertising & Brand Management and a CIM Professional Diploma in Marketing, and I’m passionate about creating meaningful customer experiences that drive business success.

With over two decades of leadership experience in the Microsoft ERP space with focus on
retail, distribution, professional services and finance, Bjorn Kuijt is a distinguished specialist in the Subscription Economy, driving the operational and financial transformation of recurring revenue businesses in Retail, Media & Publishing, SaaS and IT Services. His proven track record in aligning technology with customer needs no matter the size or scope has solidified his reputation as a respected industry figure in the subscription space. As the VP of Product at Bluefort, Bjorn has excelled in strategically advancing Bluefort’s best of breed subscription management product, LISA Enterprise, to empower recurring-revenue based enterprises to scale with ease, boost revenue, cut costs, and transform their customer journeys.

Shakti Bharath is the Vice President of Solution Consulting at Chargebee, where she leads teams in delivering tailored solutions that empower businesses to optimize their subscription management and revenue operations. With a strong foundation in data analytics, business strategy, and customer-centric problem-solving, Shakti helps organizations navigate complex challenges and achieve scalable growth. Her expertise lies in aligning technology and business needs to drive impactful outcomes.