SubscriptionX Agenda
Exploring recurring revenue, growth and customers
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SubscriptionX 2024 Stream 1 – Acquisition & Retention
Stream 1 dives into the heart of subscription success. Navigate complexities: customer onboarding, conversion optimisation, churn mitigation, and personalised experiences. Craft strategies to acquire and retain subscribers in the evolving subscription realm.
Morning Registration
Conference Chair Opening
Speaker
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Harnessing the Power of Customer Insights & Community to Drive Product Innovation & Growth
>Building and nurturing communities of engaged subscribers aligned with your business mission
>Turning loyal customers into brand advocates to drive referrals and deliver rapid growth
>Collecting and utilizing subscriber data and feedback to inform product improvement, development and innovation
FIRESIDE CHAT
Speaker
WILD
Charlie Bowes-Lyon
Co-Founder & CMO , WILD
Charlie Bowes-Lyon is a seasoned entrepreneur with a track record of founding and successfully exiting startups, including Climate Cups Ltd and Bowes Media Ltd. As a former Director at Hatch Group (now Nest Performance), he provided strategic consultancy to leadership teams of renowned London startups. Currently serving as the Co-Founder and CMO of Wild, Charlie is driving the company’s mission to eliminate single-use plastic from bathrooms with natural, refillable alternatives, earning recognition as the fastest growing UK startup over the last 3 years (according to the Times) and achieving significant sales and global impact.
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Scaling a Subscription First Business
PLENARY KEYNOTE
Speakers
GOUSTO
Timo Boldt
Founder, GOUSTO
Timo Boldt is the CEO and Founder of Gousto, the data-driven recipe box company with a vision to become the UK’s most-loved way to eat dinner. Since exchanging life in finance at the age of 26, to follow his passion for food, Timo’s determination has taken Gousto on an incredible journey to becoming a tech Unicorn and certified B Corporation™ in just 10 years. Timo was named EY’s Entrepreneur of the Year 2022 for his approach to developing technology, prioritising sustainability and building a people-first culture.
BENTO TECH
Daljit Bamford
Chief Customer Officer, BENTO TECH
Dal Bamford joined Bento in February 2022, having worked in the technology sector for over two decades. Her previous roles as Chief Customer Officer (In Salesforce UKI and Tenth Revolution Group) saw the Oxford graduate work with senior leaders across the business spectrum to help them transform their companies. Now, in Bento, she is helping subscription first, e-commerce businesses unbox success with Gousto’s tech.
BLINK CAT FOOD
Damian Koblintz
Head of Growth, BLINK CAT FOOD
Understanding the Subscriptions Market: The Latest Report Findings, Key Trends and Sector Insights
The SubscriptionX 2024 Report comes to life on stage at SubscriptionX for the first time. With the increasing prevalence of digital subscriptions and a growing demand for online services, businesses need to explore innovative approaches to attract and keep customers. Success in this market will be achieved by those companies that can develop scalable and robust subscription models while ensuring they don’t alienate their subscribers. Customisation has become increasingly important, with many subscription services offering add-ons and free trials in order to attract and retain subscribers. Seamlessness is also a priority and successful subscription providers are those speaking to these needs directly.
This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods, what’s driving customer behaviour and the leading players in the innovations that speak to this behaviour.
In addition to our own research, we’ve asked some of the leading subscriptions specialists to share their market knowledge and offer insights into the latest developments; what’s working well, the key challenges for the sector and what’s next for subscriptions.
PANEL DISCUSSION
Speakers
BLUEFORT
Bjorn Kuijt
VP Product , BLUEFORT
With over two decades of leadership experience in the Microsoft ERP space with focus on
retail, distribution, professional services and finance, Bjorn Kuijt is a distinguished specialist
in the Subscription Economy, driving the operational and financial transformation of recurring
revenue businesses in Retail, Media & Publishing, SaaS and IT Services. His proven track
record in aligning technology with customer needs no matter the size or scope has solidified
his reputation as a respected industry figure in the subscription space. As the VP of Product
at Bluefort, Bjorn has excelled in strategically advancing Bluefort’s best of breed subscription
management product, LISA Enterprise, to empower recurring-revenue based enterprises to
scale with ease, boost revenue, cut costs, and transform their customer journeys.
CHARGEBEE
Ash Lomberg
Vice President GTM EMEA, CHARGEBEE
As the Vice President GTM – EMEA at Chargebee, I lead a high-performing team focused on delivering critical business outcomes for our customers. Chargebee is the leading Revenue Growth Management (RGM) platform that helps CxOs scale their businesses and optimize their recurring revenue operations. RGM platforms foster interoperability among critical systems, laying the foundation for a robust tech stack that supports both current operations and future aspirations. It’s not just about managing revenue; it’s about building a resilient infrastructure for sustained success with recurring revenue
JAMJAR INVESTMENTS
Emily Bullman
Consumer VC Investor, JAMJAR INVESTMENTS
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
121 Meetings & Networking Break
Unsubscribe from Churn: Cracking the Retention Code with Butternut Box
>Why retention is king: Discover why a strong retention strategy is the cornerstone of subscription business success
>Going global with subscriptions: Uncover key learnings around the cultural nuances of subscription models across geographies and how to adapt strategy accordingly
>Measuring retention success: Explore the key metrics for tracking retention progress, and the impact of retention strategies on CLTV and churn rates
>Cancelling your cancellations: Dive deep into how to optimise cancellation flows and personalise win-back campaigns to maximise retention
STREAM KEYNOTE
Speakers
CHARGEBEE
Guy Marion
Chief Marketing Officer, CHARGEBEE
Guy Marion is Chief Marketing Officer at Chargebee and has over 20 years of experience in strategic marketing, product development, growth, and sales and has a track record of driving multi-million-dollar revenues for enterprises across different sectors. Guy previously served as GM of Chargebee Retention following the acquisition of Brightback in January 2022, where he was the Founder and CEO. Prior, he was CMO at Autopilot, a marketing automation platform where he helped grow revenues into the millions and exponentially increased user acquisition, and Head of Online Sales at Zendesk.
BUTTERNUT BOX
Marcus Cohen
Head of Commercial, BUTTERNUT BOX
As Butternut has expanded, I’ve had the privilege of exploring various facets of the business, ranging from sales to pricing strategies. Over the past few years, my primary focus has been steering Butternut toward sustainable profitability. This transition has been challenging, particularly as we moved away from a “growth at all costs” mentality. Despite these challenges, we have achieved significant progress, particularly in the areas of customer retention and our unit economics. These strides have enhanced our business model and positioned us well for future success, reflecting a deep commitment to our customers and our long-term vision.
Moderator
THE CUSTOMER VALUE GUY
Mike Migliore
Consultant CMO, THE CUSTOMER VALUE GUY
Mike creates and protects customer value. For the last 15 years Mike has worked with businesses across sectors to ensure their customers buy more, stay longer and cost less to acquire. His recent clients include Gorillas UK, Nautilus Magazine (USA) and Fenway Resourcing.
As a consultant and fractional CMO, he’s helped B2B and B2C business in publishing, SaaS, media, banking, FMCG, retail and non-profits increase their customer value efficiently through innovative strategy. His guiding belief is that businesses exist to deliver value to consumers and this must be done with empathy while maintaining profitability. Notably, Mike is recognized for pioneering the implementation of machine learning in CRM, enabling a more personalised and relevant experience for consumers and higher profits for businesses. You can find out more at www.customervalueguy.com.
The Telegraph’s Journey to One Million Subscribers – & Beyond
>Exploring the key strategies that have enabled The Telegraph to meet their ambitious target, from ensuring the agility and responsiveness of their subscriptions technology to managing the balance of new subscriber acquisitions with the retention and ongoing engagement of existing customers.
>Simultaneously building, reacting and adapting the subscriptions model in the face of unprecedented news cycles, changeable patterns ofengagement and the resulting high and low traffic points.
>Strategies for future growth – using a customer centric approach across the entire subscriptions life-cycle to enhance retention and engagement and respond to changing customer needs.
FIRESIDE CHAT
Speaker
THE TELEGRAPH
Lise Ann Brennan
Director of Technology for Subscriptions, THE TELEGRAPH
Lise-Ann Brennan is the Director of Technology for the Telegraph’s subscriptions technology team. Since 2018, she has led strategic projects to enhance the subscription proposition, ensuring access to a platform that promotes freedom of speech. Lise-Ann drives innovation to deliver industry leading customer experiences. Exploring opportunities in the digital landscape her team continues to shape the future of subscription management, solidifying the Telegraph’s pioneering position.
Moderator
THE CUSTOMER VALUE GUY
Mike Migliore
Consultant CMO, THE CUSTOMER VALUE GUY
Mike creates and protects customer value. For the last 15 years Mike has worked with businesses across sectors to ensure their customers buy more, stay longer and cost less to acquire. His recent clients include Gorillas UK, Nautilus Magazine (USA) and Fenway Resourcing.
As a consultant and fractional CMO, he’s helped B2B and B2C business in publishing, SaaS, media, banking, FMCG, retail and non-profits increase their customer value efficiently through innovative strategy. His guiding belief is that businesses exist to deliver value to consumers and this must be done with empathy while maintaining profitability. Notably, Mike is recognized for pioneering the implementation of machine learning in CRM, enabling a more personalised and relevant experience for consumers and higher profits for businesses. You can find out more at www.customervalueguy.com.
Driving Acquisitions in a Challenging Economic Climate
>Adapting to economic uncertainty – revisiting your acquisitions strategy to meet changing customer needs
>Leveraging data to identify key subscriber segments and understand changing customer behaviour to optimise your acquisition marketing
>Creating a compelling proposition to attract subscribers even when budgets are tight
>Diversifying acquisition channels – identifying the right mix of channels and content to reach new customers demographics and markets
PANEL DISCUSSION
Speakers
BOWER COLLECTIVE
Toby Winch
Head of Growth, BOWER COLLECTIVE
With 13 years in FMCG and 6 years in ecommerce and DTC subscriptions, Toby oversees Growth at Bower Collective, an award-winning B Corp certified brand with a mission to eliminate plastic waste. Since launch, the business has seen 230% YoY growth, with Toby leading on the optimization of their acquisition, retention, and lifetime value strategies. To date, Bower has prevented over 90,000 kgs of plastic waste from ending up in landfills and the natural environment—that’s the weight of 3 humpback whales!
NAKED WINES
Tom Benn
Head of Customer Acquisition, NAKED WINES
Tom heads up customer acquisition in the UK for Naked Wines, the world’s largest D2C online wine retailer. His team deploy investment across more than 15 channels crossing upper, middle and lower funnel, to recruit as many new customers to Naked as possible – and thereby transform more and more of the wine industry for the better.
Moderator
THE CUSTOMER VALUE GUY
Mike Migliore
Consultant CMO, THE CUSTOMER VALUE GUY
Mike creates and protects customer value. For the last 15 years Mike has worked with businesses across sectors to ensure their customers buy more, stay longer and cost less to acquire. His recent clients include Gorillas UK, Nautilus Magazine (USA) and Fenway Resourcing.
As a consultant and fractional CMO, he’s helped B2B and B2C business in publishing, SaaS, media, banking, FMCG, retail and non-profits increase their customer value efficiently through innovative strategy. His guiding belief is that businesses exist to deliver value to consumers and this must be done with empathy while maintaining profitability. Notably, Mike is recognized for pioneering the implementation of machine learning in CRM, enabling a more personalised and relevant experience for consumers and higher profits for businesses. You can find out more at www.customervalueguy.com.
121 Meetings & Networking Break
The Power of Pricing as a Competitive Advantage
When it comes to gaining a competitive edge, product differentiation is often the preferred approach. But many businesses are seeing the benefits of taking creative approaches to pricing, too. Learn from businesses that are using Stripe to make pricing a true differentiator in creating value.
STREAM KEYNOTE
Speakers
BEER52, WINE52 & SUPERJAM
Fraser Doherty
CEO & Co-Founder, BEER52, WINE52 & SUPERJAM
Fraser is the co-founder and CEO of Beer52; the world’s largest craft beer club and Wine52, the UK’s fastest-growing wine club. Named by the Sunday Times as one of the UK’s fastest-growing startup companies, with over 2.5m customers to date and 100+ employees, the company also produces the world’s No. 1 craft beer magazine, Ferment. Importing beer from a new country each month, their members have enjoyed discovering the best craft beers and wines from South Africa, California, South America and all over Europe. Fraser will share the lessons learned from this amazing adventure of taking their community on a journey of taste discovery around the world.
CLARASYS
Tom Carpenter
Associate Director: CX & Subscription Specialist, CLARASYS
Tom is a consultant who thrives on taking customer insight and transforming it into commercial success.He has worked with organisations across Media, Publishing, Hospitality, Consumer goods, the Public Sector and Healthcare t0 transform the way they do business to be more customer-centric. Tom has advised numerous organisations on how to develop ongoing customer relationships utilising subscription based services and recurring revenue models.
Moderator
STRIPE
Sam Lockwood
Senior Executive , STRIPE
Retention as Driver of Lifetime Value & Sustainable Growth
>Harnessing the power of customer loyalty to create repeat buyers and brand advocates
>Using data-driven insights to inform your retention strategy and strengthen customer relationships
>Ensuring a flexible, customer-centric approach to reduce involuntary churn
>Delivering exceptional customer experiences and building subscriber communities to enhance brand loyalty
PRESENTATION
Speaker
KATKIN
Nikki O Farrell
Co-Founder, KATKIN
Nikki is the CXO and Co-Founder of KatKin, the UK’s first fresh cat food brand. For uncompromising cat parents who want the best, KatKin goes hardcore for cat health: cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. One of Nikki’s many remits is leading KatKin’s local and offshore customer experience teams. Where she’s fostered a company-wide dedication to putting the customer and cat at the heart of everything KatKin does.
Moderator
GROWTH WAVES
Daphne Tideman
Growth Advisor, GROWTH WAVES
Daphne started out as the 1st employee for RockBoost, a growth hacking agency. After consulting various startups and corporations for over five years (and helping RockBoost grow to 25 employees), she wrote a book about Growing Happy Clients. Then she moved to the brand side, where she helped Braincare startup Heights, scaling it from £28K to £343K MMR in 18 months. Now Daphne helps the best eco-friendly & wellness D2C startups grow faster.
Transforming Customer Onboarding to Reduce Churn & Build Long-Term Loyalty
>Using data to create and refine personalised onboarding journeys aligned with customer needs
>Utilising automation tools to streamline and scale onboarding processes cost-effectively
>Communicating your value proposition to enable customers to fully utilise their subscription and reduce the likelihood of cancellation
>Balancing flexibility and self service options with customer support
PANEL DISCUSSION
Speakers
The ECONOMIST
Charlotte Vlahavas
Global Head of Subscriber Onboarding & Engagement, The ECONOMIST
Passionate and energetic with substantial experience in growing subscriptions businesses, from developing activation and sales strategies, to driving sustainable growth with best-in-class retention and engagement experiences. Currently heading up early life subscriber engagement in the marketing team at The Economist.
NESPRESSO
Margarida Vale
Subscription Marketing Manager, NESPRESSO
Margarida has over 9 years’ experience creating and executing marketing strategies for consumer-facing brands.
She started her career in Manchester, at an integrated digital agency managing in-house brands and driving the strategy for CRM channels, moving to London for a 360-marketing role within a cashback app brand.
With a background in Digital Marketing and Comms, she is now working for Nespresso as Subscription Marketing Manager focusing on acquiring and retaining new subscribers to Nespresso Plus, the brand’s subscription product.
KIT & KIN
Remi Gabietaite
Head of Growth, KIT & KIN
I’m a marketing expert with more than 10 years experience creating and delivering omni-channel marketing strategies for complex products and services in fast-paced, dynamic environments. My background is in CRM and I’ve expanded my remit into a range of channels across retention, acquisition and conversion. I’m an expert project manager with extensive experience developing and driving efficiencies through processes. My mission is to bring teams together within the business to solve problems and drive commercial impact. I’m passionate about creating high-performing teams and developing aspiring leaders.
RECHARGE
Ryan Forster
Senior Partner Manager EMEA, RECHARGE
Ryan Forster is a seasoned subscription e-commerce expert with over 4 years of experience at Recharge and 15+ years in sales and partnerships. He currently leads the EMEA region for Recharge as Senior Partner Manager where he leverages his in-depth knowledge of the market to develop and execute go-to-market strategies with partners across the region and has helped launch hundreds of merchants on to the Recharge platform.
Moderator
GROWTH WAVES
Daphne Tideman
Growth Advisor, GROWTH WAVES
Daphne started out as the 1st employee for RockBoost, a growth hacking agency. After consulting various startups and corporations for over five years (and helping RockBoost grow to 25 employees), she wrote a book about Growing Happy Clients. Then she moved to the brand side, where she helped Braincare startup Heights, scaling it from £28K to £343K MMR in 18 months. Now Daphne helps the best eco-friendly & wellness D2C startups grow faster.
121 Meetings & Networking Break
Founders Forum & Roundtables
Put your questions to our panel of Founders as they discuss the critical inflection points for their subscription businesses.
ROUNDTABLES
Speakers
HUNTER & GATHER FOODS
Amy Moring
Co-Founder, HUNTER & GATHER FOODS
Amy is Co-founder and CEO of Hunter & Gather Foods, as well as a Forbes 30 under 30 alumni and lifelong coeliac. Hunter & Gather was set up with her partner to provide real food products that support a healthier lifestyle. The brand creates products, food and supplements which are always free from refined sugar, grains and seed oils. The brand takes inspiration from ancestral lifestyles and educates its tribe on ways to live better in the modern world. The brand is well known for its collagen products but also its range of better-for-you condiments.
BEER52, WINE52 & SUPERJAM
Fraser Doherty
CEO & Co-Founder, BEER52, WINE52 & SUPERJAM
Fraser is the co-founder and CEO of Beer52; the world’s largest craft beer club and Wine52, the UK’s fastest-growing wine club. Named by the Sunday Times as one of the UK’s fastest-growing startup companies, with over 2.5m customers to date and 100+ employees, the company also produces the world’s No. 1 craft beer magazine, Ferment. Importing beer from a new country each month, their members have enjoyed discovering the best craft beers and wines from South Africa, California, South America and all over Europe. Fraser will share the lessons learned from this amazing adventure of taking their community on a journey of taste discovery around the world.
JOMO CLUB
Gemma Mills
CEO & Founder, JOMO CLUB
Gemma Mills, Founder of JOMO Club, the UK’s alcohol-free spirit subscription and gift box has created an exclusive club dedicated to delivering the best tasting, highest quality alternatives to alcohol, right to the doors of those looking to cut back or abstain from alcohol. Following eight years in the corporate world, Gemma turned to the ritual of a G&T to divide the working day and evening during lockdown. Discovering there were over 500 non-alcoholic spirits available on the market, mostly undiscovered, she set out in 2021 to embrace a new challenge launching JOMO Club – cocktails, without the booze.
MPOWDER
Rebekah Brown
Founder, MPOWDER
Founder of the award-winning MPowder, a co-created wholefood-led supplement range and community developed with medical doctors, naturopaths and expert practitioners. I trained as a creative planner and have scaled a number of creative agencies prior to this purpose-driven venture. I’m happiest bringing together good people, bringing to light great insights and delivering solutions that work.
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Conference Chair Closing Remarks
Speaker
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Networking, Afterparty & End of Day
Official Afterparty
17.00 – Networking Drinks | Spring Festival Exhibition
17.30 – Clay’s Bar | Virtual Shooting | 55 Moorgate London EC2R 6LL | RSVP Here
SubscriptionX 2024 Stream 2 – Growth & Innovation
Stream 2 explores subscription business expansion. Uncover pivotal subscription challenges: bundling & aggregation strategies, operations & fulfilment, AI & ML capabilities, pricing models, and tech scalability. Gain insights to foster sustainable growth in the dynamic subscription landscape.
Morning Registration
Conference Chair Opening
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Harnessing the Power of Customer Insights & Community to Drive Product Innovation & Growth
>Building and nurturing communities of engaged subscribers aligned with your business mission
>Turning loyal customers into brand advocates to drive referrals and deliver rapid growth
>Collecting and utilizing subscriber data and feedback to inform product improvement, development and innovation
FIRESIDE CHAT
Speaker
WILD
Charlie Bowes-Lyon
Co-Founder & CMO , WILD
Charlie Bowes-Lyon is a seasoned entrepreneur with a track record of founding and successfully exiting startups, including Climate Cups Ltd and Bowes Media Ltd. As a former Director at Hatch Group (now Nest Performance), he provided strategic consultancy to leadership teams of renowned London startups. Currently serving as the Co-Founder and CMO of Wild, Charlie is driving the company’s mission to eliminate single-use plastic from bathrooms with natural, refillable alternatives, earning recognition as the fastest growing UK startup over the last 3 years (according to the Times) and achieving significant sales and global impact.
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Scaling a Subscription First Business
PLENARY KEYNOTE
Speakers
GOUSTO
Timo Boldt
Founder, GOUSTO
Timo Boldt is the CEO and Founder of Gousto, the data-driven recipe box company with a vision to become the UK’s most-loved way to eat dinner. Since exchanging life in finance at the age of 26, to follow his passion for food, Timo’s determination has taken Gousto on an incredible journey to becoming a tech Unicorn and certified B Corporation™ in just 10 years. Timo was named EY’s Entrepreneur of the Year 2022 for his approach to developing technology, prioritising sustainability and building a people-first culture.
BENTO TECH
Daljit Bamford
Chief Customer Officer, BENTO TECH
Dal Bamford joined Bento in February 2022, having worked in the technology sector for over two decades. Her previous roles as Chief Customer Officer (In Salesforce UKI and Tenth Revolution Group) saw the Oxford graduate work with senior leaders across the business spectrum to help them transform their companies. Now, in Bento, she is helping subscription first, e-commerce businesses unbox success with Gousto’s tech.
BLINK CAT FOOD
Damian Koblintz
Head of Growth, BLINK CAT FOOD
Understanding the Subscriptions Market: The Latest Report Findings, Key Trends and Sector Insights
The SubscriptionX 2024 Report comes to life on stage at SubscriptionX for the first time. With the increasing prevalence of digital subscriptions and a growing demand for online services, businesses need to explore innovative approaches to attract and keep customers. Success in this market will be achieved by those companies that can develop scalable and robust subscription models while ensuring they don’t alienate their subscribers. Customisation has become increasingly important, with many subscription services offering add-ons and free trials in order to attract and retain subscribers. Seamlessness is also a priority and successful subscription providers are those speaking to these needs directly.
This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods, what’s driving customer behaviour and the leading players in the innovations that speak to this behaviour.
In addition to our own research, we’ve asked some of the leading subscriptions specialists to share their market knowledge and offer insights into the latest developments; what’s working well, the key challenges for the sector and what’s next for subscriptions.
PANEL DISCUSSION
Speakers
BLUEFORT
Bjorn Kuijt
VP Product , BLUEFORT
With over two decades of leadership experience in the Microsoft ERP space with focus on
retail, distribution, professional services and finance, Bjorn Kuijt is a distinguished specialist
in the Subscription Economy, driving the operational and financial transformation of recurring
revenue businesses in Retail, Media & Publishing, SaaS and IT Services. His proven track
record in aligning technology with customer needs no matter the size or scope has solidified
his reputation as a respected industry figure in the subscription space. As the VP of Product
at Bluefort, Bjorn has excelled in strategically advancing Bluefort’s best of breed subscription
management product, LISA Enterprise, to empower recurring-revenue based enterprises to
scale with ease, boost revenue, cut costs, and transform their customer journeys.
CHARGEBEE
Ash Lomberg
Vice President GTM EMEA, CHARGEBEE
As the Vice President GTM – EMEA at Chargebee, I lead a high-performing team focused on delivering critical business outcomes for our customers. Chargebee is the leading Revenue Growth Management (RGM) platform that helps CxOs scale their businesses and optimize their recurring revenue operations. RGM platforms foster interoperability among critical systems, laying the foundation for a robust tech stack that supports both current operations and future aspirations. It’s not just about managing revenue; it’s about building a resilient infrastructure for sustained success with recurring revenue
JAMJAR INVESTMENTS
Emily Bullman
Consumer VC Investor, JAMJAR INVESTMENTS
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
121 Meetings & Networking Break
Innovate & Grow Efficiently: Scaling Recurring Revenue with Delightful Experiences
> Maximizing speed to launch, test, optimize, and innovate with a buy then build model
> Identifying the right advanced subscription experience for your brand and your customers
> Focusing resources into building a subscription experience that’s unique to your brand
> Building a long term innovation roadmap to continually innovate your subscription experience
STREAM KEYNOTE
Speakers
ORDERGROOVE
Samantha Sussman
Group Lead Product Manager , ORDERGROOVE
Samantha Sussman is the Group Lead Product Manager at Ordergroove, spearheading integration and enablement teams with new innovative subscription and membership advancements. She champions the development of essential functionalities for seamless merchant subscriptions, such as onboarding and migrations, along with Ordergroove’s robust e-commerce platform and third-party technology integrations. Before Ordergroove, Samantha honed her expertise at Google, focusing on Google Maps, Docs Suite, and cutting-edge AR/VR technologies in collaboration with eCommerce and retail brands. Samantha resides in Philadelphia (US) with her husband and son, enjoying city walks, exploring ice cream shops, and nurturing her indoor plant collection.
PHILIP KINGSLEY
Lauren Duncan
Head of eCommerce, PHILIP KINGSLEY
Lauren Duncan is an energetic leader in e-commerce, currently spearheading digital strategies and growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.
AVIOS / WINE FLYER
Hannah Jordaan
Head of Customer – IAG Loyalty Retails , AVIOS / WINE FLYER
Hannah Jordaan has more than 16 years with IAG Loyalty’s leading airline frequent flyer program and currency, Avios, leading and creating strategic partnerships within the retail and travel sectors. More recently Hann was one of the incubator members to develop IAG Loyalty Retails first D2C brand The Wine Flyer. Responsible for all selling channels, marketing, ecommerce and servicing channel operations and now focused on developing the growth aspirations for The Wine Flyers new subscription experience.
Moderator
GROWTH MENTOR
Caroline Szewczyk
Independent Growth Consultant & Startup Advisor, GROWTH MENTOR
I work with B2C startups and scaleups, helping them to grow profitably. I have over 16 years’ experience in marketing, with the last 10 years focused on performance marketing and driving measurable results for B2C businesses. I’m passionate about taking a product-led approach, a holistic view of growth that extends well beyond marketing. I’ve worked across a variety of industries, including: gifting, skincare, beauty, crafting, petcare, groceries & femcare.
Transforming Subscription Technology to Enable Long-Term Customer Growth
>Upgrading from an in-house legacy system to bespoke software that fundamentally changes the potential of the subscriptions offer
>Focussing on customer retention during the transition period and key lessons from the transformation journey
>How the new API driven platform enables Specsavers to get closer to customers and harness new growth opportunities
>Exploring the impact of the changes for the business and current and future customers
PRESENTATION
Speaker
SPECSAVERS
Kristian Jacobs
Product Owner – Subscriptions, SPECSAVERS
Kris has been working in Technology and Business Change for 25 years. In the 8 years since joining Specsavers he has been the Technology lead in the journey to transform Specsavers subscription service, used by our 1.1 million subscribers, from a 30 year old bespoke, in-house legacy platform to a modern cloud based SaaS solution.
Away from work Kris and his family live on the south coast where he spends time with his young son, follows the (mis)fortunes of Southampton FC and drinks the occasional craft beer.
The Partnership Advantage: Powering Growth Through Synergies, Partnerships & Subscription Bundling
>Developing collaborations and partnerships to maximise cross-selling opportunities, leverage new customer bases and share expertise and resources for mutual growth
>Harnessing the power of partnerships and subscription bundles to create unique value propositions and customer experiences
>Maximising partnership synergies through effective pricing, revenue sharing and marketing models
PANEL DISCUSSION
Speakers
PELOTON INTERACTIVE
Richard Sale
Business Development Director, PELOTON INTERACTIVE
An experienced commercial leader with expertise built up in the fitness industry. I am currently the Business Development Director at Peloton, where I lead the Strategic Partnership function for the UK Business. This centres around the challenge of expanding our product distribution through identifying new channels for member and revenue growth while maintaining efficient yield and margin.
MINDFUL CHEF
Vineeta Anuj
Chief Marketing Officer, MINDFUL CHEF
Vineeta specialises in developing holistic customer experience across online and offline channels by bringing together insight, marketing strategy and commercial data. She’s a self-confessed foodie with over 17 years experience working for global Food and Drink brands. Vineeta started her career in marketing in Australia – with The Coffee Club, a global hospitality brand. In her time there she helped grow the business from a national franchise with 300 sites to a global franchise spanning across 6 countries with over 600 sites. Vineeta moved to London in 2014 and has worked in senior marketing roles for Costa Coffee, Odeon Cinemas and is now The Head of Customer for Mindful Chef – the UK’s highest rated recipe box brand who’ve delivered over 30 million meals.
CRAFT GIN CLUB
Tom Hurst
Head of Acquisition, CRAFT GIN CLUB
With over 10 years experience in the Ecom and D2C space, Tom has worked for and with a range of the UK’s top marketing agencies and D2C brands, helping to grow and scale brands’ customer database sizes and Ecom revenue through performance marketing channels. Tom is currently the Head of Acquisition at Craft Gin Club – the UK’s biggest gin subscription club.
Moderator
GROWTH MENTOR
Caroline Szewczyk
Independent Growth Consultant & Startup Advisor, GROWTH MENTOR
I work with B2C startups and scaleups, helping them to grow profitably. I have over 16 years’ experience in marketing, with the last 10 years focused on performance marketing and driving measurable results for B2C businesses. I’m passionate about taking a product-led approach, a holistic view of growth that extends well beyond marketing. I’ve worked across a variety of industries, including: gifting, skincare, beauty, crafting, petcare, groceries & femcare.
121 Meetings & Networking Break
Ready to Dive into New Markets? Going Global in the Subscription-Based Economy
STREAM KEYNOTE
Speakers
AVALARA
Matt Harrison
Senior Tax Technology Solutions Manager, AVALARA
Matt is one of Avalara’s top cross-border tax experts, with in-depth VAT, GST, and U.S. sales tax knowledge. He brings a unique perspective on the impact tax changes have on businesses when they scale their subscription model into international markets. Matt puts businesses’ minds at ease by answering the many complex questions and helping to automate manual processes, saving them time and money.
CHARGEBEE
Ash Lomberg
Vice President GTM EMEA, CHARGEBEE
As the Vice President GTM – EMEA at Chargebee, I lead a high-performing team focused on delivering critical business outcomes for our customers. Chargebee is the leading Revenue Growth Management (RGM) platform that helps CxOs scale their businesses and optimize their recurring revenue operations. RGM platforms foster interoperability among critical systems, laying the foundation for a robust tech stack that supports both current operations and future aspirations. It’s not just about managing revenue; it’s about building a resilient infrastructure for sustained success with recurring revenue
Moderator
Freelance
Rosie Hoggmascall
Fractional Head of Growth, Freelance
Fractional Head of Growth, Contract
Rosie is a Fractional Head of Growth for early stage startups specialising in product-led growth and monetisation, as well as a mentor and advisor for TechScaler and Barclays Eagle Labs. She’s spent 7 years across consulting and early stage startups funded by Index Ventures, EQT Capital, Alumni Ventures and Intel Capital.Last year, she won App Leader 2023, Top Testing Influencers 2023 and Top Writers in UX on Medium.
How the UK’s Fastest Growing Drinks Brand Added Subscriptions into the Mix
>Overcoming the challenges and reaping the benefits of launching subscriptions in the heavily regulated CBD market
>Diversifying Trip’s channel mix to reduce vulnerabilities and improve CAC:LTV ratios following a period of rapid growth
>Designing a subscription offer to build further engagement with a ‘cult community’ of loyal customers and brand advocates
>Understanding the business-wide impact of the shift to a recurring revenue model and incorporating a new channel with existing operations
PRESENTATION
Speaker
TRIP
Chloe Palmer
Senior Global DTC Experience Lead, TRIP
Moderator
Freelance
Rosie Hoggmascall
Fractional Head of Growth, Freelance
Fractional Head of Growth, Contract
Rosie is a Fractional Head of Growth for early stage startups specialising in product-led growth and monetisation, as well as a mentor and advisor for TechScaler and Barclays Eagle Labs. She’s spent 7 years across consulting and early stage startups funded by Index Ventures, EQT Capital, Alumni Ventures and Intel Capital.Last year, she won App Leader 2023, Top Testing Influencers 2023 and Top Writers in UX on Medium.
Strategies for Sustainable Growth – from Product Fit to Fulfilment
>Understanding the fundamental building blocks that need to be in place to successfully scale a subscription business
>Streamlining and optimising operations to support growth without impacting quality or customer satisfaction
>Harnessing the power of data analytics to inform your scaling efforts and provide insight into customer behaviours, emerging trends and areas for improvement
PANEL DISCUSSION
Speakers
WILD NUTRITION
Roshni Patel
Head of Ecommerce, WILD NUTRITION
A strategic and results-driven individual with over 14 years of diverse experience across digital strategy & execution, trading, P&L and budget management, digital & lifecycle marketing, eCommerce operations & customer service, platform migration and product management (UX/UI, CRO). Currently leading eCommerce/DTC at a PE backed subscription-led consumer goods brand in the health & wellness space. Previously led and developed a multi-site commercial digital function for a major brand and leading UK cultural institution, delivering commercial growth and brand engagement. Interested in supporting and developing SMEs through digital, margin and process optimisation. Experience with Shopify, JIRA, Asana, Hootsuite, Teradata, Mailchimp, Omniture, Tessitura, Google Analytics, Google Tag Manager, Google Optimise, Adwords, Lyris HQ & Figma.
SURI
Gyve Safavi
Co-Founder & CEO, SURI
Gyve Safavi is the Co-Founder and CEO of SURI (tyrsuri.com) short for ‘Sustainable Rituals’, the brand is on a mission to create oral care products that help people live more sustainably; without compromising on quality, performance, or design. Its Sustainable Sonic Toothbrush launched in 2022 and has since won several consumer and industry accolades; being voted as The Independent’s BestBuy toothbrush, Fast Company’s Most Innovative FMCG brand of the year, Red Dot’s 2023 Design Award Winner, and also featured in publications such as Dazed, Monocle, FT, Wired, Wallpaper and more.
WHISTL FULFILMENT
James Hayes
Director of Business Development, WHISTL FULFILMENT
James was among the top 50 influencers in e-commerce and shipping, recently published by Scurri. James is a former founder of a parcel delivery business called Parcel Station, exiting that role in 2018 to support and drive growth and improvement at Whistl.
As Director of Business Development at Whistl Fulfilment, a leading provider of e-commerce, fulfilment and supply chain solutions, James understands eCommerce logistics and technology. James has extensive experience in supply chain solutions and product concepts for commercial and technical audiences.
Because product delivery is often the first time your customers see your product, it is worthwhile that the experience is positive! James has a particular interest in improving customer experience with final-mile delivery.
You’ll often hear James on podcasts and webinars or in person at events speaking passionately about how you can scale using fulfilment and delivery as a method of business growth.
POOCH & MUTT
James Collingham
Director of Ecommerce, POOCH & MUTT
Moderator
Freelance
Rosie Hoggmascall
Fractional Head of Growth, Freelance
Fractional Head of Growth, Contract
Rosie is a Fractional Head of Growth for early stage startups specialising in product-led growth and monetisation, as well as a mentor and advisor for TechScaler and Barclays Eagle Labs. She’s spent 7 years across consulting and early stage startups funded by Index Ventures, EQT Capital, Alumni Ventures and Intel Capital.Last year, she won App Leader 2023, Top Testing Influencers 2023 and Top Writers in UX on Medium.
121 Meetings & Networking Break
Founders Forum & Roundtables
Put your questions to our panel of Founders as they discuss the critical inflection points for their subscription businesses.
ROUNDTABLES
Speakers
HUNTER & GATHER FOODS
Amy Moring
Co-Founder, HUNTER & GATHER FOODS
Amy is Co-founder and CEO of Hunter & Gather Foods, as well as a Forbes 30 under 30 alumni and lifelong coeliac. Hunter & Gather was set up with her partner to provide real food products that support a healthier lifestyle. The brand creates products, food and supplements which are always free from refined sugar, grains and seed oils. The brand takes inspiration from ancestral lifestyles and educates its tribe on ways to live better in the modern world. The brand is well known for its collagen products but also its range of better-for-you condiments.
BEER52, WINE52 & SUPERJAM
Fraser Doherty
CEO & Co-Founder, BEER52, WINE52 & SUPERJAM
Fraser is the co-founder and CEO of Beer52; the world’s largest craft beer club and Wine52, the UK’s fastest-growing wine club. Named by the Sunday Times as one of the UK’s fastest-growing startup companies, with over 2.5m customers to date and 100+ employees, the company also produces the world’s No. 1 craft beer magazine, Ferment. Importing beer from a new country each month, their members have enjoyed discovering the best craft beers and wines from South Africa, California, South America and all over Europe. Fraser will share the lessons learned from this amazing adventure of taking their community on a journey of taste discovery around the world.
JOMO CLUB
Gemma Mills
CEO & Founder, JOMO CLUB
Gemma Mills, Founder of JOMO Club, the UK’s alcohol-free spirit subscription and gift box has created an exclusive club dedicated to delivering the best tasting, highest quality alternatives to alcohol, right to the doors of those looking to cut back or abstain from alcohol. Following eight years in the corporate world, Gemma turned to the ritual of a G&T to divide the working day and evening during lockdown. Discovering there were over 500 non-alcoholic spirits available on the market, mostly undiscovered, she set out in 2021 to embrace a new challenge launching JOMO Club – cocktails, without the booze.
MPOWDER
Rebekah Brown
Founder, MPOWDER
Founder of the award-winning MPowder, a co-created wholefood-led supplement range and community developed with medical doctors, naturopaths and expert practitioners. I trained as a creative planner and have scaled a number of creative agencies prior to this purpose-driven venture. I’m happiest bringing together good people, bringing to light great insights and delivering solutions that work.
Moderator
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Conference Chair Closing Remarks
Speaker
INTERNETRETAILING
Katie Searles
Editor, INTERNETRETAILING
Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.
Networking, Afterparty & End of Day
Official Afterparty
17.00 – Networking Drinks | Spring Festival Exhibition
17.30 – Clay’s Bar | Virtual Shooting | 55 Moorgate London EC2R 6LL | RSVP Here