VIDAA OS is an open global smart TV OS platform developed by V, a Hisense company. It powers connected experiences for more than 50 million users overseas, including 38.78 million monthly active users. Designed with a customer-centric vision of bringing Home to Life through the largest screen in the living room, VIDAA OS transforms the TV into more than just a screen—an intelligent gateway for global and local streaming entertainment, games, TV commerce, and AI-driven life assistance at home.

By bringing live TV, streaming content, digital services, and intelligent interactions into one intuitive user experience, VIDAA OS creates a simpler, smarter, and more engaging experience for households around the world. Users can quickly access the content they love, discover new experiences, and interact naturally through voice and seamless navigation.

Today, VIDAA OS has been adopted by more than 400 TV brands worldwide, including Hisense, Toshiba, Loewe, Leica, Schneider, Vestel, Newsan, and other international brands. Global users spend more than 1.74 billion hours watching content on VIDAA OS every month.