Subsets helps commercial teams at subscription businesses run AI-driven lifecycle experiments without depending on engineering or data science resources. Our platform integrates with your existing marketing stack to identify high-value cohorts, launch targeted
experiments, automatically measure impact on retention and LTV, and turn winning tests into always-on
automations.

This enables teams to move from running a handful of manual campaigns per quarter to operating continuous testing programs that systematically improve subscriber retention. Companies like Daily Mail Group and Matas use Subsets to transform their lifecycle operations. Both will be sharing their experience at SubscriptionX.