Walkbase is the leading retail analytics and marketing automation platform, connecting the online and offline customer journey. Walkbase solutions provide insight into how customers, employees and resources interact with stores and locations. Walkbase deploys technology that measures and interprets behavioral data in real time. Based on that data, Walkbase provides insights on how to achieve strategic goals, such as optimizing operations, increasing revenues or enhancing the customer experience. Headquartered in Dayton, Ohio, Walkbase is part of the STRATACACHE family of marketing technology companies with localized support and offices in 28 countries.