Cruva

Cruva is the AI-powered operating system for TikTok Shop affiliate growth. It helps brands find creators who drive GMV, automates outreach and sample management, and converts one-off posters into a private community of repeat affiliates, all while measuring the halo lift creator content generates across paid, organic, and direct site traffic. Built specifically for how TikTok Shop affiliates work, Cruva replaces spreadsheets, inboxes, and manual follow-ups with a single workflow from creator search to affiliate GMV.