ABC is an independent, industry-owned auditor, helping businesses build trust through robust, impartial assurance services. With decades of experience supporting media and advertising standards, ABC delivers audits across areas including retail media, brand safety, ad fraud, data privacy, TV measurement and digital advertising.

In retail media, ABC plays a central role in supporting greater transparency, consistency and accountability. We are one of IAB Europe’s appointed auditors for its Retail Media Certification Programme and the exclusive auditor for the IAB UK Gold Standard Retail Media pillar. ABC has already delivered the first IAB Europe Retail Media certification audit, for Albert Heijn, setting an important benchmark for the market. 

As retail media continues to grow, advertisers, agencies, retailers and technology partners need measurement they can trust. ABC helps organisations demonstrate that their metrics, processes and reporting are independently verified, giving the market greater confidence to trade fairly and transparently.