Yenan Wang is the Founder of Next Wave, a performance-driven creator marketing agency helping brands turn social & creator content into measurable revenue. She previously built TikTok LIVE’s UK agency business from the ground up, scaling it to become the #1 market in Europe. With deep expertise across influencer marketing, live commerce, and creator monetisation, Yenan specialises in helping brands move from awareness to conversion, retention, and long-term customer value.