After beginning his career on the brand side at Unilever, Tanguy joined the Publicis Group to launch and develop Publicis Commerce in France. Tanguy co-created in 2019 the first committee dedicated to Retail Media within Alliance Digitale (merger of the MMA and IAB France) and has led it ever since. In 2022, Tanguy joined the retail media technology company CitrusAd to help retailers achieve their Retail Media goals. As part of accelerating new retail partnerships, the Unlimitail project was founded by Carrefour Group and Publicis Group in June 2023, providing a new horizon on retail media to more than 30 retail partners in this first-of-its-kind alliance. Tanguy Le Falher is the Head of Retail Partnerships at Unlimitail.