Talia is a product leader at Criteo specializing in scaling products and teams in fast-evolving areas of retail media, with a current focus on the convergence of commerce media and agentic advertising.

She has a track record of leading through complexity—building FreeWheel’s audience and identity team from the ground up and playing key roles in navigating multiple acquisitions at Magnite, where she unified identity and advertising teams and aligned product strategies across organizations. At AWS, Talia led product for the Customer Data & Insights services within the Applied AI Solutions organization, where she defined and drove a strategy to unify five distinct services into a composable, agentic customer data platform. Her experience spans the shift from traditional CTV and linear advertising to today’s AI-driven, commerce-centric ecosystem.

Talia brings a clear, execution-focused perspective on how disparate channels like CTV are reshaping retail media. She is a frequent industry speaker, having presented at Programmatic I/O, possible, Adweek, and numerous partner-led events with companies like Snowflake and ID5. In 2024, she was recognized as a Business Insider Rising Star of AdTech