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Sohail Ashraf
Group Head of Marketplaces ,
JD SPORTS
Sohail Ashraf is a seasoned digital commerce leader with over a decade of experience driving marketplace strategy, performance, and innovation across premium retail and consumer brands. Currently serving as Group Head of Marketplaces at JD Sports Fashion plc, Sohail leads the strategic development and execution of the JD Group’s marketplace proposition, including oversight of the Mirakl platform for GO Outdoors. His role spans full P&L ownership, omnichannel strategy formulation, and stakeholder engagement across multiple fascias, with a sharp focus on premiumisation and technical excellence.