Sian began her career working for Asda as a shop floor colleague during her time as an undergraduate and has been with the company for over 20 years in various roles – kick starting her career in PR where she worked for 10 years before taking on various positions across the commercial and customer teams in Asda.  Sian now leads the Instore Proposition team for LSEleven media services, where she is responsible for the development of new proposition, GTM strategy and the embedding of the RMN within Asda’s central business.

She has a real passion for enhancing the shopper experience within retail – having lived and breathed Asda for many years! Out of work Sian loves spending time with her family, kareoke, pies and craft!