Shiella Christy is the Head of Client Solutions, Commerce (UK & BNLX) at TikTok. An expert digital and social media strategist with over a decade of international experience, she specializes in driving business growth through social commerce and creator-led initiatives. Throughout her career at leading agencies like Publicis and Havas Media, Shiella has spearheaded successful marketing campaigns for global blue-chip brands, including H&M Global, Canon Imaging Asia, and many other E-Commerce, Fashion and Retail brands. An agile digital professional, passionate about helping brands to navigate the evolving landscape of influencers, creators, and community-driven commerce.