Shani Higgs
Head of Sales
,
PERFECTTED
Shani Higgs, Head of Sales at PerfectTed — the UK’s fastest-growing founder-led brand — scaling to £40m ARR in just 3 years. Today, PerfectTed is Europe’s leading matcha brand, the largest importer of Japanese matcha globally, and ranked #1 for matcha on Amazon
Sessions
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“How PerfectTed Took Matcha from Niche to Mainstream in 3 Years”08-Oct-2025
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From Challenger to Category Leader14-May-2026