Sam Wright is a marketing and product leader with over 14 years of experience across retail media, advertising, and digital transformation. He currently leads Retail Media Consulting at Kevel, a division dedicated to helping retailers design and scale retail and commerce media networks that drive sustainable revenue growth.

Before joining Kevel, Sam spent more than seven years at Klarna, most recently serving as Global Head of Klarna Media, where he advanced Klarna’s position as both a retail media innovator and a key industry player. Earlier in his career, he held senior roles at eBay, leading digital transformation initiatives and managing strategic partnerships with major clients.

Across every role, Sam has been motivated by a passion for solving complex challenges, building scalable products, and delivering measurable growth for the businesses he supports.