Sahiba Sachdeva is the Amazon Director for L'Oréal UK & Ireland, where she leads the total company’s strategy and execution to drive market share and consumer acquisition across all four divisions. Her remit includes pioneering initiatives in Media, futureproofing via GEO & AMC & AI to maintain L'Oréal’s competitive edge in the digital landscape. A seasoned Sales and Marketing leader with over 15 years of experience at global FMCG giants like Reckitt and Procter & Gamble, Sahiba has a proven track record of navigating complex commercial environments. She previously served as Head of Amazon 1P (Europe/ANZ) and Head of Marketplaces at Reckitt, where she scaled marketplace growth strategies and led high-stakes Pan-EU negotiations. Known for her "action bias" and agile approach to problem-solving, Sahiba is passionate about building high-performing teams and delivering excellence in the ever-evolving e-commerce and Omni-channel space.