Rob Yule is the Director of Operations for Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme. Rob is responsible for the strategic direction and evolution of the Nectar360 business, ensuring the successful execution of key initiatives, and driving operational excellence across the organisation. He has a broad remit, covering Media Planning, Campaign Delivery, Data & Insights and Nectar360’s B2B Marketing. 

Before joining Nectar360, Rob held a number of commercial leadership roles at Sainsbury’s. Most recently, he was responsible for the Soft Drinks & Savoury Snacking categories. He has extensive experience dealing with many of the biggest FMCG brands, building collaborative trade plans, negotiating terms and overseeing category growth.

Prior to Sainsbury’s, Rob worked in both in-house strategy roles for major brands such as Argos and Samsung, and as a Management Consultant in various consumer verticals. He holds an MBA with Distinction from London Business School.