“[I don’t have a degree] I am fascinated by psychology, particularly what motivates people to act, so naturally a career in marketing was inevitable. Across a 13-year career, I have learned much from roles in Print/Press, OOH, Digital and now more specifically, Performance Marketing- the holy grail for results and accountability. 

As UK Managing Director for Sovendus- Europe’s largest full-funnel Brand Partnerships provider- I am responsible for bringing a set of solutions with a 17-year proven track record to our shores. 

Brand partnerships are quickly gaining traction in both performance marketing and retail media, areas I am passionate about and well-equipped to support.

“The more I learn, the more I realize how much I don’t know.” — Albert Einstein