Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in retail media, AI, telecoms, marketplaces, media and the metaverse. He is currently one of the editors at RetailX.net, and editor-in-chief of Telemedia-news.com, the leading news service for the value-added telecoms market globally. 

His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017.  Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.  

Paul lives in Oxfordshire, UK with his partner, three kids, large dog, 24 iPhones, iPads, laptops, a dongle and a garage full of mobile handsets dating back to 1992.