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Olga Fytsyk
CMO & CPO
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SEONALI
With over a decade of experience in e-commerce and social media, Olga has seen firsthand how consumer behavior and brand discovery constantly evolve - from the rise of online sales to social commerce and influencer marketing. Today, the same shift is happening with AI platforms: people are already turning to ChatGPT, Gemini, and Perplexity to decide which brands, products, or tools to choose, and those answers are directly shaping purchase decisions.