Having joined Broadsign, from DENTSU in London, Mike is responsible for business development and strategic relationship management within Broadsign’s expanding Retail Media vertical across EMEA. At heart an OOH Specialist, Mike has spent the last 15 years working in a mix of client servicing and OOH planning and buying roles for some of the world’s leading advertising agencies, as well as roles in Shopper Marketing and Retail Media Ad-Tech. Mike’s focus is to apply that blend of Agency, Ad-Tech, and Retailer expertise, bringing a media buyer's perspective into the growing list of considerations retailers must now factor in, when deploying a market leading In-store Retail Media Network proposition.