Mark James is the Vice President, Head of EMEA at Pacvue, leading the company’s strategy and growth initiatives across Europe, the Middle East, and Africa. With over 15 years of experience in advertising and marketing technology, Mark has built a career helping U.S.-based companies successfully scale across EMEA markets by building products to best cater to local markets and a deep understanding of clients and their needs. His expertise spans advertising and marketing strategy, digital media, e-commerce, and growth acceleration, with a focus on driving measurable performance and building high-impact regional operations. Mark is passionate about bridging global innovation with local market opportunity, empowering brands and agencies to thrive in the evolving digital commerce landscape.