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Most brands don't have a media problem — they have a customer understanding problem. For over 26 years, Lynsey has helped organisations drive growth by shifting away from channel-led activity and rebuilding strategy around real customer behaviour, real needs and real purchase journeys. As a Strategic Advisor to ProductWind, global consultant and author, she works with marketing, eCommerce and leadership teams to unlock performance without increasing spend — strengthening digital shelf, search, AI-driven discovery and omnichannel execution. She has worked globally with organisations including L'Oréal, Johnston & Johnston, Colgate Palmolive, Procter & Gamble, Beiersdorf and Google.