Most brands don’t have a media problem — they have a customer understanding problem.

For over 26 years, Lynsey has helped organisations drive growth by shifting away from channel-led activity and rebuilding strategy around real customer behaviour, real needs and real purchase journeys.

As a Strategic Advisor to ProductWind,  global consultant and author, she works with marketing, eCommerce and leadership teams to unlock performance without increasing spend — strengthening digital shelf, search, AI-driven discovery and omnichannel execution.

She has worked globally with organisations including L’Oréal, Johnston & Johnston, Colgate Palmolive,  Procter & Gamble, Beiersdorf and Google.