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Liz Ferguson

Liz Ferguson

Strategic Partner Lead, Broadcast & Social Video, EMEA , GOOGLE
Liz Ferguson is a highly accomplished commercial strategist with over a decade of leadership experience spanning the cultural, broadcast, streaming, and digital advertising industries. Liz has deep expertise in developing and commercialising digital communities around video and audio content. Currently serving as a Strategic Partner Lead for Google Sellside, she advises top-tier traditional broadcasters and media partners on complex AdTech strategies, driving programmatic revenue growth and accelerating digital transformation.

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