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Krison Thakkar is a TikTok Shop Strategist at eBusiness Guru, a recognised leader among the UK's top TikTok Shop agencies and one of the few driving real, strategic seller GMV at scale. Having helped brands across Home Improvement, Health & Wellness, Lifestyle and Toys go from zero to tens of thousands in monthly sales, Krison knows exactly what separates the brands quietly dominating TikTok Shop from the ones who went viral once and disappeared.