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Marketing strategist specialising in Social Media, Influencer Marketing and Digital Innovation. I support brands in navigating the fast-moving social landscape with a strong focus on trends, audiences and brand voice — always data-driven, creatively ambitious and impact-focused. Experienced in scaling influencer activations, building paid asset strategies and designing end-to-end content journeys for mass-market colour cosmetics brands. Turning reach into relevance — and product launches into cultural moments.