Kate Hammond
Loyalty and CRM Consultant
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SAIRA & NOBLE PANACEA
Kate Hammond is a Fractional CRM and Loyalty Lead specialising in skincare, beauty, lifestyle and fashion brands. With 16 years in retention and CRM, including a decade in-house at some of the UK's biggest retail start-ups, she brings strategic depth and genuine commercial instinct to every engagement.
Now running her own consultancy, Kate works with DTC brands to build retention programmes that treat customers like humans, not data points - setting the strategy, shaping the roadmap, and upskilling the teams who deliver it.
She also writes Kept, a Substack for brand-builders who want to understand what actually makes customers stay.