Jason possesses a dynamic 20-year journey, spanning b2b sales, Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his brand-side commercial expertise to the media agency industry, with pivotal Commerce leadership roles at Publicis Groupe and now WPP. Jason's fervour lies in crafting $100M+ global growth strategies that configure data, media, and AdTech to business outcomes. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, Hewlett Packard (HP), L’Oreal and Disney. An industry voice and keynote speaker — Jason made The Drum’s first-ever Commerce Media Power 100 list in 2026 and was also re-elected Chair of IAB Europe’s Retail & Commerce Media Committee for a second term. Alongside his cutting-edge work at WPP, Jason champions this multi-stakeholder group’s industry-defining work in measurement standardisation, insights, education, and events across Europe.