James Taylor
Founder & CEO
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PARTICULAR AUDIENCE
James Taylor is the Founder and CEO of Particular Audience, an AI-native retail media company trusted by leading global retailers. Founded in 2017, Particular Audience powers how products are ranked across search, recommendations, and sponsored placements—driving materially higher revenue, conversion, and relevance from retailer-owned digital shelves.
James is a recognised authority on retail media infrastructure and automated decisioning, focused on replacing manual, keyword-based ad systems with AI that maximises profit while protecting shopper trust.