James joined Amazon UK in 2014 and, in his role as Head of UK Seller Services, he is responsible for helping UK businesses grow their brand through Amazon. Within his role he manages Amazon’s Global Selling program, where sellers can leverage Amazon’s fulfilment network to reach millions of potential customers around the world. Growing up in picturesque Pembrokeshire, South West Wales, James worked for the family business, Salter’s Blinds, where he was taught the value of entrepreneurship from a very young age.

E-commerce is a powerful enabler for businesses to grow, and more than 100,000 small businesses across the UK sell on Amazon generating more than £3 billion in export sales.