Greg Piechota is a researcher-in-residence at the International News Media Association and leads INMA’s initiatives on media business model transformation and innovation, and digital performance benchmarking.

An ex-research fellow at Oxford and Harvard universities, he studied technology-enabled disruption patterns across industries. 

Greg is a former media executive with 20+ years of industry experience, beginning at Poland’s Gazeta Wyborcza in 1996 where he worked his way up from local reporter to news editor, and currently serves as a board member. 

He serves also on councils and boards of non-profits, publishing groups and e-commerce companies in the United Kingdom, Germany, and Ukraine, including the Bureau of Investigative Journalism in London. 

His book, Unlocking the Customer Value Chain, written with Thales Teixeira of Harvard Business School, was published in 2019. His report, There Is No Subscription Ceiling for News, was released in 2024 by INMA.