Grace Lyon is Retail Media Commercial Lead at B&Q, where she leads the strategy and growth of retail media across both supplier brands and marketplace sellers. She has played a key role in launching and embedding retail media into B&Q’s commercial model, driving revenue growth and leading the development of supplier partnerships from the ground up.

Previously at Waitrose, Grace led online media and supplier strategy, delivering a strategic supplier programme recognised by leading FMCG partners as best-in-class. Her background spans buying, commercial and digital roles, giving her a well-rounded perspective across the retail landscape.

Grace is particularly interested in how retail media can scale sustainably within retail businesses, balancing commercial growth with long-term supplier and customer value.