Georgie is the Founder Novello Products and SISTIR.Novello is a company formed of two parts; ‘brands’ and ‘tech’.

The ‘brands’ side is home to consumer facing brands (including SISTIR) through which unique, personalised products are offered DTC and via 3rd party platforms such as Amazon, Notonthehighstreet, Etsy and Yumbles. The tech side is home to Novello’s systems which are at the core of their own operations and power the brands across sales platforms.

Prior to Novello, Georgie held senior marketing and consulting roles within global media giants, Disney and Hasbro. She had the privilege of growing and nurturing some of the world’s most beloved brands including Disney Princess, Mickey Mouse, Toy Story and Monopoly.

The development of a brand and bringing it to life via creative marketing strategies and compelling products, whilst ensuring the consumer remains at the heart of it, has always been a passion of Georgie’s. She is now relishing the opportunity to draw upon her wealth of experience and bring it to her own start up.