Feiyang Yang
Head of Acquisition
,
KATKIN
Feiyang adopted 3 cats, hence joining KatKin has been a most apt career pivot. KatKin, founded in 2019, delivers fresh, human-grade meals for cats, combining science-backed nutrition, premium ingredients, and personalized plans for healthier, happier lives for cats. At KatKin, Feiyang has worked across paid social marketing, built direct sales from scratch, led the new channel strategy and initial partnership launches in retail, and setting strategy for new market expansion. Before KatKin, Feiyang gained experience at Amazon and BCG.