Emily Boot
Senior Consulting and Propositions Strategist
,
DUNNHUMBY
Emily Boot is a Senior Consulting and Propositions Strategist at dunnhumby, with 10 years’ experience supporting retailers across multiple markets and sectors. She specialises in designing and mobilising data‑led retail media and growth propositions, bringing a consulting‑led approach to retail media transformation. Emily supports organisations from strategy and proposition design through to activation, focusing on shaping clear value propositions, defining operating models, and enabling commercial and technical mobilisation - ensuring retail media programmes are both market‑ready and executable within complex retail environments.