Driven, trained omnichannel marketer with ten years’ experience in marketing, media, brand, eCommerce and formerly broadcasting. I work with leader and challenger brands across commercial, public and government sectors, challenging the status quo but grounded by the tenets of sound marketing practice. I am currently deepening my experience in online marketplaces and retail media, a booming sector for customer marketing.

Between 2014-18 I worked as a strategist across all integrated touch points for International and Chinese clients in Shanghai, Beijing, Guangzhou and Hong Kong giving me invaluable experience both professionally and personally, particularly in eCommerce where China is well-ahead in online retail brand and product building.