Daisy Kelly is the founder of beauty brand Glow For It. Daisy launched the brand whilst she was a student during lockdown, aged just 21, after struggling with a compulsive hair-pulling disorder which left her with depleted eyelashes after becoming compelled to ‘make wishes’ with them. Glow For It is now the no.1 lash growth serum on TikTok UK and is a TikTok viral sensation – with over 9.6 million views on one TikTok video alone and over 69 million impressions in total. The brand is now stocked in Boots and on Amazon and encourages its community to “let your natural beauty glow”. The company now employs nine people and is worth 7 figures, selling nearly half-a-million units of its Lash Growth Serum.